Exploiting the Network Synergy, Product Placement Free Essays

The media industries have a suggestive and coercive power on society, embodied within the artifacts, images, and brands we consume. As these industries diversify, so do the products and the avenues in which they are offered. Synergy allows corporations the power to maximize advertising through a variety of cross-market promotional mechanisms, proliferating their products or logos exponentially. We will write a custom essay sample on Exploiting the Network: Synergy, Product Placement or any similar topic only for you Order Now Initially, this essay requires an explanation of the use of synergy and cross-market advertising. Subsequently, I will illustrate how television shows such as Nickelodeon’s SpongeBob SquarePants and MTV’s The Osbournes and Total Live Request (TRL), use the vast internal synergistic network of their parent company Viacom. Such programming appears to exploit its viewer-ship through commodification – product placement, branding, and celebrity endorsements. Synergy: The True Meaning of Cross-Market Advertising â€Å"We are reaching a position where the challenge for the 1990s should be to seek a greater understanding of the best ways, creatively, to exploit the potential for media synergy†(Confer, 10) The concept of synergy is not new, however evidence suggests it has only been fully realized and exploited over the last decade. Synergy is created through the integration or combination of different but complimentary business interests, each feeding off the other. Ultimately, large corporations or conglomerates are diversifying their market interests rather than specializing. This diversification benefits the company by offering a new strata of opportunities thereby complimenting its existing functionality. An example of this is a movie production company allying or buying out a major video game provider. The synergy created from such a merger allows for a film and a video game to use the same characters, story line or premise. Synergy works for two reasons. Primarily, synergy is an engine that provides cross-marketing and cross-selling opportunities, which would allow for greater sales, exceeding what would be possible from each division separately. (Hesmondhalgh, 141). Secondly, corporations also â€Å"plan and design texts, in order to encourage subsidiary spin-off texts† (Hesmondhalgh, 239). Even if these texts or preplanned products are not of great quality or a commercial success, they will still sell thus generating profit. This is because there is a pre-existing, underlying product network that has already been established through the fan base. If synergy can be classified as the â€Å"the ability to keep cash flows inside a corporate family† (Klein, 148), through its internal use of cross-market production, promotion, and sales; Sumner Redstone’s Viacom is a perfect example of synergy at work. The Viacom Empire has tapped into many markets throughout the entertainment and media industry. Viacom’s major subsidiaries include: Nickelodeon – children’s cartoon network; MTV – music network; NBC – television network; and Paramount – movie production company, which also runs numerous theme parks all over North America. Klein, 2000, comments on this phenomenon as â€Å"synergy nirvana† (160). According to Klein, ‘synergy nirvana’ is attained when a conglomerate works internally to â€Å"successfully†¦churn out related versions of the same product, like molded Play-Doh, into different shapes: toys, books, theme parks, magazines, television specials, movies, candies, CDs, CD-ROMs, superstores, comics, and mega-musicals† (161). Basically, ‘synergy nirvana’ is the proliferation of standardized products in different packaging, through a preexisting framework of cross-market advertising; which is done on a vast scale through the exploitation of many different mediums and industries in the name of profit. ‘Synergy’ is Viacom’s number one marketing tool for it allows them to link the vastness of their empire together, into a culmination, dissemination and consumption of products, images, ideals, and brands. Furthermore, ‘synergy’ in programming, such as SpongeBob SquarePants and The Osbournes, has evident implications for the viewer-ship. SpongeBob SquarePants: The Future of Product Placement â€Å"Nickelodeon has more children between the ages of two to eleven watching than the four major networks combined†¦ This is significant in the competition for the children’s advertising market, which averages about $500 million a year† (Roman, 223). SpongeBob SquarePants is a lovable, animated sea sponge that manages to find himself in undersea trouble during every episode. The â€Å"cartoon† (Mittell, 18) runs every â€Å"Saturday morning† (Mittell, 18) on Nickelodeon and is syndicated to most major television networks due to its incredible popularity among children viewers. What started out in 1999, as a comical concept for a children’s television program, has grown seemingly overnight into a ‘juggernaut’. Nickelodeon cannot only boast that it is â€Å"the number one rated program among children 2-11†, but according to Nielson ratings, â€Å"53. 7 million viewers tune into the show each month†¦including 22. 1 million kids 2-11, [and] 12. 7 million between 9-14† (Olson, blogcritics. rg). With such commercial success and an immense viewer ship, Nickelodeon’s SpongeBob SquarePants uses synergistic principals of massive product placement to have free rein and ‘seep into every pore’ of consumer culture. SpongeBob employs Viacom’s cross platform synergies to network and gain access to most children’s homes. The motivation is a given when children between the ages of 2 – 11 are not only watching between 24 – 28 hours of television a week (Roman, 74), but are â€Å"responsible for either spending or influencing the spending of $100 billion annually† (Roman, 74). This is clearly an influential and lucrative market. SpongeBob SquarePants should be the archetype for synergistic corporate product placement. With SpongeBob’s insurgence into popular culture, there have been similar synergistic trends of product placement. Support for this notion is found through looking back to 2004, days before the premier of the SpongeBob SquarePants movie in New York. Paramount, another Viacom subsidiary, launched a brand new SpongeBob SquarePants amusement park theme ride to coincide with the movie launch. Additionally, Burger King (also owned by Viacom), released a SpongeBob SquarePants value meal that comes with SpongeBob SquarePants plastic figurines from the movie – ‘collect all 42. ’ Nickelodeon, the Viacom subsidiary that operates SpongeBob must not be ignored. Nickelodeon aired a 24-hour SpongeBob SquarePants Marathon that hyped up kids for the movie and forced unsuspecting parents to shell out $12 a ticket. Furthermore, during the Marathon’s commercial breaks, SpongeBob advised the viewers to eat SpongeBob value meals, collect all 67 figurines, and go to Paramount Theme Parks to try his new ride. SpongeBob has saturated the market with his yellow sponginess, which must be overpowering to any parent; he can be found everywhere, in every nuance of daily life. Since the movie, product placements and cross-promotional marketing have skyrocketed. SpongeBob now has a line of clothing, DVD box sets, bed linens, and bowling balls with a real tenpin set. Of course a 5 year old needs a bowling ball and set of bowling pins with SpongeBob SquarePants on them – SpongeBob said so! MTV: Branding a Nation â€Å"MTV is associated with the forces of freedom and democracy around the world. When the Berlin Wall came down, there were East German guards holding MTV umbrellas† – Sumner Redstone, CEO of Viacom MTV is known for hosting different music video programs 24 hours a day, 7 days a week. In 1998, MTV was watched in â€Å"273. 5 million household worldwide† (Klein, 120), where it was reported, â€Å"85% of them watched everyday† (Klein, 120). The station offers a host television shows, including TRL and The Osbournes, that entrance its youthful audience through flashy music videos and the celebrities portrayed. MTV’s popularity, since its inception in the early 1980s, is as a self-perpetuating â€Å"fully branded media integration† (Klein, 44). Klein, 2000, writes: From the beginning, MTV has not been just a marketing machine for products it advertises around the clock; it has also been a twenty-four-hour advertisement for MTV itself†¦[where] viewers didn’t watch individual shows, they simply watched MTV†¦Advertisers didn’t want to just advertise on MTV, they wanted to co-brand with the station (44). Today, advertiser branding can be seen throughout MTV. As MTV endeavors to diversify in a changing market place, video shows like TRL are coupled with reality-based television shows intimately linked to ‘celerity’ including The Anna Nichol Smith Show or The Osbournes’. Beyond these shows lack of merit, their entire function is product branding and celebrity endorsements. Even though The Osbournes’ are a revival to the â€Å"original early 1950s format of the American sitcom† (Gillan, 55), I cannot fathom that product branding, product placement, and celebrity endorsements were as prevalent on national television in the 1950s as they are in modern programming. Within the first ten minutes of the show, the audience can blatantly see a mansion full of expensive electronics, furniture, and cars – at a closer look, the brand names facing the camera and are a part of the Viacom conglomerate in a myriad of ways. All The Osbournes offer the predominately teen audience (other than a few less brain cells) is copious amounts of product branding though celebrity endorsement. Product branding on MTV is a big issue. Much like the red carpet on Oscar night, where the predominant question on everyone’s lips is ‘who are you wearing? ’ MTV offers its audience the same intellectual stimulation, especially when all that its audience sees are ‘hella-cool’ rock stars and all the ‘bling’ they wear throughout their music videos, interviews, and award ceremonies. No wonder the Y generation is all about over consumption and bad taste. As we have entered the 21st Century, multi-media conglomerates have risen to great power in our society. They offer the consumer the media and entertainment that they desire. However through internal synergistic networks, these companies, such as Viacom, can link the lucrative children’s market or the 24-hour advertising nature of MTV, to all other aspects of their company. As consumers, we neglect what these companies are telling us to do – to consume – in order to watch our favourite programs. We refuse to witness how the realities of consumerism, and sickening nature that these corporations control the very artifacts and images that we relate to and enjoy for their own personal profit. How to cite Exploiting the Network: Synergy, Product Placement, Essay examples

The Puzzle of Motivation

Question: Explain the puzzle of motivation. Answer: The Puzzle of motivation by author Dan Pink is the concept of motivation what is most desirable in the business world today. The time where all businesses are in regular contests of developing their supremacy and the most of them not moving to the next levels. Results are failure. Then there are few of them who are changing the world with their motivated professionals and success stories. Dan Pink believes that Carrot and sticks concept of motivation is not worthy. Simple reason to justify the same is that one cannot be motivated and punished at the same time. Rather, he have strong urge to give employees the autonomy, mastery and purpose. Autonomy means the encouragement to live as per own ideology, mastery to have edge on something and excel in it and purpose that always give sense of commitment for own intentions. Dan has morally justified that there is contradictory difference between what science knows and what business does. Its not always that incentives and bonuses are the motivators for highest performance because results have gone worst in testing such scenarios. In our own organization, the employees are highly motivated by the purpose of the job they do rather than putting them linked to the rewards that are time bound, performance bound and so on. The very promising approach of ROWE-Result only work environment is successful because people in the job are the one who love their work and results are higher efficiency and lower attrition. This will also solve the candle problem-the problem of not utilizing the possible options and one-way directed efforts. Revolving eyes brings more creativity and our brain works the way it should. Let us get into the simple conclusion of the discussion and trust in simplicity of the concept of natural motivation. Natural motivation to let employees do what they like and how they do. The outcomes will be positive, productive and our businesses will follow the rising charts.

William Mckinley Essays - William McKinley, Gold Standard

William Mckinley William McKinley Twenty-Fifth President 1897-1901 Born: 1/29/1843 Birthplace: Niles, Ohio William McKinley was born in Niles, Ohio, on Jan. 29, 1843. He taught school, then served in the Civil War, rising from the ranks to become a major. McKinley opened a law office in Canton, Ohio, and in 1871 married Ida Saxton. Elected to Congress in 1876, he served there until 1891, except for 1883?85. His faithful advocacy of business interests culminated in the passage of the highly protective McKinley Tariff of 1890. With the support of Mark Hanna, a shrewd Cleveland businessman interested in safeguarding tariff protection, McKinley became governor of Ohio in 1892 and Republican presidential candidate in 1896. The business community, alarmed by the progressivism of William Jennings Bryan, the Democratic candidate, spent considerable money to assure McKinley's victory. The chief event of McKinley's administration was the war with Spain, which resulted in the United States' acquisition of the Philippines and other islands. (whitehouse.gov) Fast Fact: Under William McKinley the Nation gained its first overseas possessions. . (www.mckinley.lib.oh.us/musemum/biography.htm) Biography of William McKinley 25th President of the United States William McKinley was the 25th president of the United States. He was born on January 29, 1843 in Niles, Ohio, a town of about 300 people at that time. He was the 7th child born to William and Nancy Alison McKinley (of Irish and Scotch descent). His father leased an iron foundry in Niles. William attended a one-room schoolhouse that stood on the site of this memorial. The family moved to Poland, Ohio when he was nine years old so that the children could attend a private school there called the Poland Academy. In school William enjoyed reading, debating, and public speaking. In fact, he was the president of the school's first debate club. When he was 16 he attended Allegheny College in Meadville, Pennsylvania, for a short time before illness forced him to return home. When he regained his health he did not return to Meadville because of the family's changed financial situation. Instead, he worked for awhile as a postal clerk. When the Civil War broke out on April 12, 1861 he was teaching at Kerr School near Poland, Ohio. He and a cousin, Will Osbourne (who later became mayor of Youngstown) enlisted as privates in the 23rd regiment, Ohio Volunteer Infantry, which was under the command of Rutherford B. Hayes, the future U.S. president. His first battle was at Carnifax Ferry, W. Virginia. He was later promoted to commissary sergeant and at the Battle of Antietam (September 17, 1862), while his regiment was under intense enemy fire, and against the advice of his superiors, he took food to the troops. Because of this act of bravery, he was promoted to the rank of second lieutenant. By the time the war was over he had attai ned the rank of brevet major. William returned to Poland, Ohio where he studied law with Judge Charles Glidden. In 1866 he entered law school in Albany, New York, but he did not graduate. In 1867 he was admitted to the bar in Warren, Ohio. He moved to Canton, Ohio where two of his sisters were schoolteachers and he got a job working for Judge George Belden. Belden was so over-burdened with cases that he offered one to McKinley. McKinley won the case and so impressed the judge that he was paid $25.00 for the case and was given a job. Later, McKinley opened his own law office and became active in the politics of the Republican Party. He was elected Prosecuting Attorney of Stark County in 1869. While doing business at a local bank he met Ida Saxton, who was the daughter of a local banker and was also the Belle of Canton. They married in January, 1871 and their first daughter, Katherine, was born on Christmas day of that year. Their second child, Ida, was born in 1873 and died at the age of 4 ? months. That same year, Mrs. McKinley's mother also died. Two years later, their first daughter, Katie, died of typhoid fever. Mrs. McKinley became ill with depression, phlebitis, and epilepsy, which left her a semi-invalid who needed constant care. Mr. McKinley was always concerned about her and he was known for his devotion to her. McKinley won election to the

Memories and Androids †What Is It To Be Human Essay

Memories and Androids – What Is It To Be Human Essay Free Online Research Papers Memories and Androids What Is It To Be Human Essay Ridley Scott’s Blade Runner deals with the effects of memories on a person or even an android. The memories an android collects can give it a past, a personality. What were once mindless automatons have become personable creatures that feel and sense in the same manner that real humans do. Harrison Ford’s character Rick Deckard is a retired Blade Runner, a hunter who tracks and kills renegade androids. With six deadly Nexus 6 androids loose on Earth, Deckard is called upon to eliminate them. In the dystopian future of Blade Runner, android technology has advanced to the point where there is no physical distinction between androids and real humans. Since observing physical appearance is eliminated, the Blade Runners must use another method, the Voight-Kampff Empathy Test. The test is designed to elicit an emotional response that can only be formed from a genuine past of the person being tested. In a future where animals and livestock are scarce, statements involving morality are used. Some examples are, â€Å"Its your birthday. Someone gives you a calfskin wallet.† â€Å"Youre watching television. Suddenly you realize theres a wasp crawling on your arm.† â€Å"The tortoise lays on its back, its belly baking in the hot sun beating its legs trying to turn itself over but it cant, not without your help† Other statements deal purely with life experience, some thing that Replicants do not have. â€Å"Youre reading a magazine. You come across a full-page nude photo of a girl. You show it to your husband. He likes it so much he hangs it on your bedroom wall.† The Replicants have difficulty answering these questions because they simply are not capable of knowing how to react to such statements. Even though killing is wrong, one would still bat away or even squash the wasp on one’s arm. As technologically advanced as they are, without the years of previous experience that a real human has, they cannot pass the Voight-Kampff test. However, one new Replicant has an advantage over the older rogue Replicants. The Replicant Rachael has been given the memories of a niece of Eldon Tyrell. Tyrell is resident evil genius at Tyrell Corporation, the world’s dominant android production company. She has a definitive edge over the others. It takes Deckard nearly one hundred questions before he can determine her true nature. The older models would only take twenty to thirty questions. The central question the film poses is, â€Å"What is it to be human?† Are the only real humans those born naturally from a mother father? Can something artificially produced have the same qualities and abilities as a regular human? Tyrell states that even the older models can exhibit some learned abilities from their four years of existence. Even though they have superhuman strength and abilities, the Replicants have a short, preset lifespan. â€Å"The light that burns twice as bright burns half as long,† Tyrell says. Giving them memories from the moment they are created gives them a head start. The once definitive line between human and nonhuman begins to blur in Deckard’s eyes. After Rachael comes to him for help, he at first dismisses her but eventually begins to sympathize with her. Rachael starts to become more and more human and Deckard becomes more and more empathetic towards the Replicants. Rachael both looks and acts more human. She is less curt and cries when she is rejected by Deckard. While in Deckard’s apartment, she lets her hair down and after crying has dark circles around her eyes. She looses the appearance of perfectly applied makeup. Deckard originally retired because he was burnt out, tired of the killing. His return to the job has only made him dislike killing even more and grow more empathetic toward the Replicants. He says he feels bad about shooting a female Replicant in the back while she was running away. He doesn’t want to do it, but it’s his job so he must continue until all of the loose Replicants are killed. The Replicants further show their inexperience and lack of memories. Rutger Hauer plays Roy, Deckard’s Replicant nemesis. Roy is a battle hardened combat model Nexus 6 android. He has most certainly seen fellow combatants die. As members of his renegade group are killed, he becomes increasing agitated and distraught over their deaths. Roy was once the calm, cool leader of the group, but by the end of the film becomes a ball of emotional rage. Also, Roy and another excaped Replicant, Pris, fall in love. Even though they look older, their romance plays out as a pair of inexperienced teenagers on a first date. They kiss awkwardly and are quite coy with each other in front of J.F. Sebastian, a genetic designer they had taken up refuge with. When Roy tries to tell Pris that two their companions have been killed, he has difficulty expressing the grief that he obviously feels. His body language is contorted and confused. The way he acts makes him seem very artificial altho ugh what he feels is genuine. Roy’s emotions finally come to a head in his final confrontation with Deckard. They play a delicate game of cat and mouse through a series of abandoned buildings and end up on a rain soaked roof. His only thoughts have been to keep the group safe and to kill that which is threatening the group, Deckard. When Roy has a proverbial opportunity of a lifetime, Deckard’s life in Roy’s hands, he has a change of heart. Roy chooses to spare Deckard’s life. He can empathize with the man that was hunting him. He can now see both himself and Deckard not as individuals, but as pawns in a greater game. Roy, a pawn of the Tyrell Corporation, and Deckard, a man doing his job for the police force. He has emotionally matured from demanding, â€Å"I want more life, fucker,† from Tyrell, to a selfless contemplative being. Roy, and the rest of the Nexus 6 androids, didn’t need to rise the level that was considered human. They were already there. After his years of killing, Roy realizes that he is no better than the humans that both control him and he despises. He realizes that he must loose his hate and forgive that which cannot be corrected. In a sense, he becomes more human than human, he becomes enlightened as to what he and humanity really are. His memories and experiences have taught him that he is what he is and shouldn’t be limited by the fact that he is artificial. 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Criminology 101 Essay Example | Topics and Well Written Essays - 1250 words

Criminology 101 - Essay Example (Longshore, Turner, and Stein 1998). The general theory of crime presupposes that while an individual's personality, that is, their ability to exercise self control remains stabilized but the crime level continues to change. Sampson and Laub however, posit that their age graded life course perspective demonstrates that an individual's behavior changes also as a result of social circumstance. Further, they posit that it is the changes within the life course and not necessarily self control that will mandate the level of crimes that a person may or may not commit. Accordingly, the presented assertions offers various theories in regards to what will constitute a likely offender. All of this notwithstanding there is a shared common denominator as per causal process:for Gottfredson and Hirschi, it is succinctly defined as the emotional investment of the parents. Meaning, if the parents have emotionally provided for their child, then it would follow that the child is able to show and demonstrate self control; for Sampson and Laub, it is the emotional attachment of a prior offender to a place of employment of a relationship of status such as marriage that ultimately paves the way to desistance. This similarity allows them to be linked using a psychological theory of deviance called attachment theory. While I can understand the g... It is also generally understood that we are all exposed to different experiences in our lifetime, some positive and others horrendous. Nobody processes or internalizes their experiences in the same way. What is harmful or traumatizing to one person is not necessarily so for another. As a result, our future behaviors may or may not be influenced by our past and our interpretation of it. As a result it cannot be said that a single theory can explain any crime that we may commit. To say that a single theory can explain every crime is to also say that a single theory defines all human nature. Because it is already known that no two people are the same, no single theory can be employed to explain their behavior good or bad. Accordingly, I don't agree that there is any general theory of crime. For the past ten years, there has been a myriad of reports on boot camps in the United States. These are commonly known as "shock camps". The purpose of these camps was to literally start a "get tough program which was military based. The camps include extreme physical labor, drills and a military schedule which is highly structured. The military shock camp started in the southern part of the United States and was applied to male prisoners. It is now used in the juvenile system as well. The Canadian system was created to introduce what is perceived as the best part of the Canadian military system along with the youth programs that Canada has designed. The hope is that the determination and behavior of the youth will lead to him being promoted. The reward of a promotion progresses into a desire to succeed on the outside world and the structure that boot camp offers allows the offender to graduate the program with a discipline

Mayan Civilization Essay Example | Topics and Well Written Essays - 500 words

Mayan Civilization - Essay Example The ancient kinship of the Mayan people can be described as comprising patrilineal, bilateral and matrilineal and as such laid the foundation for their political organization (Carter 345). In this case, the political organization was embedded in this kinship where it was characterized by segmentary or well-defined lineages. In this case, the political organization resembled the clan-like structures. The strong attachment to kinship is also evident from the extent to which the Mayan assigned the duties to the scribes in the royal houses and palaces (McAnany 21). The scribes played an important role in the documentation of arts and other materials in the society, and most came from the aristocratic families thus extending the noble doctrine. Therefore, forming and establishing the political organizations of these kinship structures meant that the Mayan rather had a centralized political system with the authority from above or the royal powerful kinships (Yaeger 922). On the other hand, the Mayan arts indicate that the most of the rulers were scribes thus the political organization or structure was built on the ability of the rulers to write. The hierarchy brought about by the kinship implied that the aristocrats were the ruling class with the King as the head (Carter 340). Each city, therefore, had a king with a ruling class. On the other hand, the kingship was based on the religious construction and belief that they represented God on earth. Nonetheless, the Mayan had an outstanding religious belief where they had a calendar set with activities for appeasing the gods. Though the traditional Mayan religion can be described as a system of belief, the society rather engaged in habitual religious practices (McAnany 15). In this case, the Mayan religion was a complex collection of ritual practices and was also based on the hierarchy that

Example Of Company In Malaysia English Language Essay

Example Of Company In Malaysia English Language Essay There are several examples of company in Malaysia using different types of interview method such as partner interview, competency based interview, selection interview, and technical interview. Partner interview focus on more discussion than formal competency based interview .Normally, senior manager would ask the candidates to describe how they will act if given a particular situation. For instance, a question from PricewaterhouseCoopers Company in Malaysia (PwC) for the candidates, asking that if you were senior partner at PwC, what would keep you up at night? Besides that, partner interview also focuses on commitment to career and commercial awareness competencies in PwC. Commitment to career is a capability should enable candidates to illustrate in job interviews. Interviewers will always try to investigate how much the candidates know about their organization. For example, the position they apply for, the industry they will work in and what they will be doing if they are employed. Hence, commitment to a career is a highly valued capability to employers because they can determine whether a candidate is a good investment. Furthermore, commercial awareness is the competen cy to observe the scenario from a commercial or business perspective. It follows what makes a business successful by the purchasing and trading of goods and services and the factors that affect success. In addition, the interview in PwC will also have a competency based interview conducted by their Manager from the line or service Senior Manager to which candidates had applied. It is given approximately 45 minutes to conduct the interview. It will focus mainly on candidates resumes and previous experiences. Candidates will be evaluated on core competencies. PwC have judged are vital to all employees to possess. These are commitment to career, commercial awareness, teamwork, motivation, initiative, flexibility and communicating with impact. Interview questions that will be provided for graduate candidates at PwC, just like the others of the Big 4 Company, are standardized. They normally will be asked some interview questions like, What are your development areas?, What do you think is your strengths?, What is the reason that make you want to leave your present job? and many more. Candidates should withstand PwCs Global Core competencies in mind during their interviews as what they will be tested on. At interview, they are expected to be able to give examples on how they show these efficiencies in the previous organization. Moreover, they will be supposed to give responses according to the experiences within university years such as work, education and extracurricular. Generally, PwC interview will more on flowing conversation between candidates and interviewer. Although the interview will be competency based, however, the examples graduate candidates are asked by manager may be related to their resumes or general discussion about their accomplishment. However, speaking in English fluently also makes the candidates easy to communicate with the interviewers to deliver their messages efficiently. The other example of company in Malaysia is Bank Negara Malaysia (BNM) shows a procedure of hiring and recruiting for public view, which is known as selection interview. The hiring process and procedures will be available for applicants in BNMs official website. While, there is no apparent evidence that states the steps are properly adhered and executed, demonstrating like the right choice for employer in a sequence of work passes from initiation to completion, and delivers the right message to the candidates that the company conducts the hiring process seriously. The BNM is looking for the employees that possess the ability of passionate, high achievers, k-workers like those who have the knowledge and creativity to face challenges and team spirit. The above illustration shows the interview and recruitment process. Normally, for those who applying for a position in Bank Negara, they will experience a few recruitment processes, which are divided into 3 sections. Firstly, the Filtering or the Preliminary step will be involved more on resume screening, which screening is made on the candidates working experience, academic qualification and professional requirements. Candidates may be called up for the first round interview. Next, for the professional positions, as prior condition, candidates are required to achieve 3.0 CGPA, which mean 2nd Class Upper or equivalent, in the tertiary education, as well as scoring a Credit in Bahasa Malaysia and English in SPM. Once the candidates pass the initial screening, they will call up for the next screening process, which implicates paper assessment, and as well as a behavioral interview. Behavioral based interview is more likely assessed in the personality, character and communication skill rather than their technical skills. Finally, for those candidates who pass the interview and assessment will be hired by Senior Manager and get confirmation from the management department, Human Resource and the hiring division. Therefore, an offer will be prolonged and the offer letter will be sent to the succeeded candidates. KPMG in Malaysia also conducts technical interview in their firm. This is a kind of interview that representively significant questions to the role candidates have applied for, brain teaser or numerical reasoning questions, or both. Technical interviews are commonly used to assess candidates for specialist graduate job positions. For example, jobs in Information Technology, Engineering and Science rather than common graduate schemes. Candidates should have the computerized skills; demonstrate personal skills, ability to face the stress in order to achieve the organizational goal. Besides that, communication skill is important when they are requested to present their proposal during the interview. For example, in the KPMG accounting firm, candidates will be asked in detail about the technologies that were applied on the project and the processes employed .Candidates are required to explain their role was to ensure the system work smoothly. Furthermore, if candidates managed a team then they will be asked about their management style and how they ensured their team worked effectively and the progress they had made. Sometimes candidates may be asked about specific investment products that they have worked with, if it is on their resumes, they can use these ideas in the position that they are applying for. Conclusion Interview is the most common method for a company to gather job analysis data. It provides those realistic information about what actually job incumbents do. Most of the company managers use these method for developing job description as well as job specification. An interview is a conversation between two or more people where questions are asked by the interviewer to obtain more information from the candidate through oral responses to oral inquires. There are several kinds of interviews that apply in the work setting of an organization. For instant, there are appraisal interview, exit interview and selection interview. There are also three types of selection interview structure such as unstructured interviews, semi-structured interviews and structured interviews. Selection interview have pros and cons. In the pros view, we can determine whether the candidate has the requisition necessary for the job a not, interviewer can obtain supplementary information, and etc. For the cons view, a subjective evaluations can be made in which decision tend to be made within the first few minutes of the interview and the remainder of the interview used to validate or justify the original judgement, and etc. Interviewer can classify interviews based on the content or types of questions to ask the candidates. There are situational interview questions where the candidate being interviewed to describe about the action they will take in a given situation. Another type would be the behavioral interview where interviewer asks the candidate to describe how the candidate reacted to actual situations in the past. There are also job-related interview questions where the interviewer asks the candidates about questions that are related to job that focus on relevant past job-related behaviours. Besides, there are also stress interview which an uncomfortable situation is deliberately created during the interview in order to test how the candidate is going to react under pressure. The aim is supposedly to spot sensitive candidates and the degree of stress tolerance of candidates. Every company have different ways administering the interview of their company such as using unstructured sequential interviews which interviewers ask the candidates questions as they come on mind, using structure sequential interview which the candidate is interviewed sequentially by several persons and each interview rates the candidate on a standard form, using the panel interview where interview conducted by a group of people and not just by a single interviewer, using phone interview where interview for employment is conducted on the phone when it is not convenient to meet in person, using video or web-assisted interview which the firms use the web to do selection interview, and using computerized interview. There are similarities and differences among countries all over the world in assessing the interviewees. In Australia, the interviewers emphasize the first impression that the interviewees portray before the interview session begins, during the interview and after the interview session ends. The first impression includes both the physical appearances and non-verbal behaviours of the interviewees. The interviewees are expected to dress neatly and properly when attending an interview. Interviewees are also advised to have more eye contact and show high level of energy in an interview session as this may help them to succeed in the first interview. The non-verbal behaviours that interviewees in Australia show are shaking hands with everybody in the interview room before interview begins and before the interviewees leave the room, maintaining eye contact with interviewers while talking and sitting down only after the interviewers invite them to do so. These non-verbal behaviours are almo st same as Americans. People, in western countries such as America, prefer addressing people with first name while people in eastern countries such as Japan and Malaysia prefer last name basis in greeting. Punctuality is important in interview as it show that the interviewees are interested in the job that they applied. Biases in the aspect of gender in found in a portion of interviews in eastern countries. In western countries, people emphasize on the higher position of job and qualifications. However, most countries apply similar factors when assessing the interviewees. In Malaysia, PricewaterhouseCoopers Company apply partner interview and competency based interview in interview session. Partner interview focus more on discussion, commitment to career and commercial awareness competencies. Competency based interview emphasize the candidates resumes and previous experiences. Candidates will be evaluated on their core competencies. Candidates may respond to interview by relating the answers to their previous experiences. The type of interview that Bank Negara Malaysia applied is selection interview. Interviewees have to undergo a few recruitment processes. The preliminary step is resume screening. After this, candidates may be called up for first interview. After candidates pass initial screening, they will be called up for paper assessment and behavioral interview session. Finally, those candidates who pass the interview and assessment will be hired and get confirmation. KPMG conducts technical interview, which is used to assess candidates for speci alist graduate job positions. Candidates will be asked about the technologies applied and process employed. Although there are several types of interview that companies can apply, an effective interview is the most important aspect for the companies to hire the best candidate that are applying for the job. The interviewers are expected to prepare for the interview, formulate questions to ask the interviewees, conduct the interview and match the candidates to the job that suits them. The interviewers should make sure that the candidates know the requirements of the vacancy such as job description, experiences and skills that are required. The candidates details and application data are read and any questions or clarifications concerning the details are prepared before conducting the interview. Questions relating to the skills, experiences, and knowledge should be asked too. Interviewees should also be prepared for the interview, uncover the interviewers needs and relate the answers to their needs, make good impression by arriving on time and dress neatly, think before answering and ask ques tions relating to the organization or job.